GIFT GIVING IN BRAZIL*
- Gift Giving Etiquette
BUSINESS GIFT GIVING &
PERSONAL GIFT GIVING
a gift is not necessary during a first meeting. Instead, offer to buy lunch
or dinner and use this opportunity to learn more about the recipient's
tastes. This way, when the appropriate time comes to present a gift, you'll
be able to make more of an informed choice.
relaxed social situation is the best time to present a gift.
give anything that is obviously expensive. Your generosity will only cause
embarrassment or be misinterpreted as a bribe.
electronic items are often appreciated. Good choices include scientific
calculators, electronic address books and day-timers, pocket CD players, and
and CDs of popular U.S. entertainers make prized gifts.
Inexpensive cameras and name-brand pens can also be good choices.
invited to a home bring candy, a fine wine, champagne, or scotch.
small gifts for any children who may be present. Good choices can include
U.S. university and sports team T-shirts.
giving items in black or purple, since these are the colors of mourning.
Moreover, handkerchiefs are also associated with funerals.
of knives, scissors, or letter openers are interpreted as the severing of a
practical gifts, since they may be perceived as too personal. For example,
do not give items such as wallets, key chains, ties, sunglasses, jewelry,
*Oliveira, Louana. Brazil Business
Etiquette - Gift Giving. Executive Planet. 29 July
Above: The flag of