|
GIFT GIVING IN BRAZIL*
- Gift Giving Etiquette
BUSINESS GIFT GIVING
&
PERSONAL GIFT GIVING
General Rules
-
Giving a gift is not
necessary during a first meeting. Instead, offer to buy lunch or dinner and
use this opportunity to learn more about the recipient's tastes. This way,
when the appropriate time comes to present a gift, you'll be able to make
more of an informed choice.
-
A relaxed social
situation is the best time to present a gift.
-
Do not give anything
that is obviously expensive. Your generosity will only cause embarrassment
or be misinterpreted as a bribe.
Appreciated Gifts
-
Small electronic items
are often appreciated. Good choices include scientific calculators,
electronic address books and day-timers, pocket CD players, and pocket
radios.
-
Tapes and CDs of
popular U.S. entertainers make prized gifts.
-
Inexpensive cameras
and name-brand pens can also be good choices.
-
When invited to a home
bring candy, a fine wine, champagne, or scotch.
-
Bring small gifts for
any children who may be present. Good choices can include U.S.
university and sports team T-shirts.
Gifts to Avoid
-
Avoid giving items in
black or purple, since these are the colors of mourning. Moreover,
handkerchiefs are also associated with funerals.
-
Gifts of knives,
scissors, or letter openers are interpreted as the severing of a close bond.
-
Avoid practical gifts,
since they may be perceived as too personal. For example, do not give items
such as wallets, key chains, ties, sunglasses, jewelry, and perfume.
*Oliveira, Louana. Brazil Business
Etiquette - Gift Giving. Executive Planet. 29 July 2004 <http://www.executiveplanet.com/business-culture-in/132176079248.html>. |
Above: The flag of
Brazil
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