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GIFT GIVING IN SWEDEN*-
Gift Giving Etiquette
BUSINESS GIFT GIVING /
PERSONAL GIFT GIVING
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In general, gift
giving is not common among business associates; it is best not to send a
gift at any time, including holidays, unless you receive one first from your
Swedish colleagues.
-
Holiday cards are
appropriate, particularly as a thank you for the recipient's business in the
previous year, and should be mailed in time to be received the week before
Christmas.
-
Gifts are expected
for social events, especially in thanks for private dinner parties. If you
choose flowers, bring them with you to the dinner party, and be sure to
unwrap them before entering the home or handing them to the hostess. Never
send chrysanthemums or white lilies, since they are used primarily for
funerals. Also, avoid red roses or orchids as these usually indicate
romantic intent. Moreover, always make sure the bouquet is in odd numbers
[an old European tradition].
-
Flowers, liquor,
wine, cake, or chocolates are appropriate gifts for your hostess when you
are invited to a Swedish home. You may also bring candy for the children.
-
Liquor is a
highly appreciated gift, since it is so expensive in Sweden. Fine liquor or
wine from the United States makes a good business gift.
-
Although exchanging
gifts is not common at the beginning of a business relationship, it is
appropriate as you are closing your business transaction. Choose a practical
gift, rather than one that may be perceived as lavish. Books about your
country, as well as desk accessories, all make practical gifts and can also
be keepsakes.
-
If you are staying
with a family, an appropriate thank-you gift would be a high-quality product
that represents your country and is difficult to get in Sweden. Examples
include gourmet foodstuffs [pralines, maple syrup, lobsters, etc.], coffee
table books about your home country or city, or anything that reflects your
host's personal tastes are appropriate. Don't give your host anything that
is easily obtainable in Sweden. If you are given a gift, it might very
likely be a small red wooden horse as a home decoration; it is a common folk
object, and unique to Sweden.
*Accept Cross Culture. Sweden Business
Etiquette - Gift Giving. Executive Planet. 16 Aug. 2004 <http://www.executiveplanet.com/business-culture-in/139269934687.html>. |
Above: The flag of Sweden
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